The Quiet Authority of Good Type
How a confident pairing earns trust before the first word is read.
Yuji Mai
Selected
Letters That Carry the Weight
A display voice that performs, set against a text voice that endures.
Yuji Mai& Averia Serif LibreSerif × display
Contrast Is a Conversation
Letters that differ enough to speak, yet agree on the essentials.
Yuji Mai& ArvoSerif × geometric slab
Reading at the Speed of Thought
Measure, leading, and weight tuned so the eye never has to slow down.
Yuji Mai& RowdiesSerif × humanist sans
An Invitation, Not a Wall
Start from a single example instead of a thousand blank choices.
Yuji Mai& Averia LibreSerif × rounded sans
The Page as a Stage
Display size takes the spotlight; reading size tells the story.
Yuji Mai& Lobster TwoSerif × informal script
Warmth, Structure, Restraint
The small details of a typeface that set a mood before you can name it.
Yuji Mai& Oleo ScriptSerif × formal script